The Arkyard Diagnostic gives charities and non-profits with £5m+ annual income a clear, honest read on where digital fundraising is working, where it isn't, and where the highest-value opportunities sit. Your team completes a Digital Maturity Self-Assessment upfront, we run three parallel audits (tracking, paid social, UX & conversion), deliver a half-day workshop on site, and hand over a written debrief, all in three to four weeks. Ordinarily £17,500, currently offered at £4,500 (excl. VAT).
Most charities and non-profits with meaningful digital fundraising get to a point where growth flattens, cost per acquisition creeps up, and the reasons why aren't quite legible. Reporting comes from different sources that don't quite reconcile. The paid media results look about the same as last year. The team senses the donation journey has room to move but can't quite pin down where. The next investment feels like a leap, not a decision.
The Arkyard Diagnostic exists for that moment. Not a strategy deck, not a sales pitch dressed up as one. A structured three-week engagement that surfaces what's really going on across tracking, paid media, and the conversion journey, then a half-day in a room with your team turning that read into a prioritised plan.
You're a charity or non-profit with £5m+ annual income, running digital fundraising through an in-house team or hybrid in-house-plus-agency model, and want an honest, technical, independent read on where the biggest opportunities sit before you make the next big spend decision.
We've now run this diagnostic across a range of charities and non-profits. Different sizes, different missions, different fundraising models. And the same handful of patterns keep surfacing.
GA4 and GTM setups that were fine two years ago, now quietly misreporting conversions, missing events, or double-counting across sources. The team notices reports don't align. Nobody has time to fix it.
Meta spend running at more or less the same cost per acquisition year on year. Creative refresh is happening, but the underlying account structure and audience approach hasn't been rethought in a while.
Donation and sponsorship forms that ask more than they need to. Mobile experiences that lag desktop. Trust cues that don't quite land. Small changes that would move the number, but require the right diagnosis to identify.
User research over here, CRM data over there, agency reports somewhere else. Nobody has a single view of what's actually happening across the funnel. Decisions get made on partial pictures.
The Diagnostic is designed to surface which of these apply to you, how severe they are, and what a sensible order of operations looks like.
Each audit runs in parallel over two to three weeks, delivered by a specialist on our team. We don't send junior analysts. Everything we surface, we surface with our own hands on the data.
A full technical review of the tracking foundation. Event architecture, conversion definitions, consent mode, server-side implementation, deduplication across sources. We tell you what's working, what isn't, and what the priority fixes are.
A twelve-month structural read on your Meta investment. Campaign architecture, audience strategy, creative testing rigour, measurement setup, spend allocation. We benchmark it against sector patterns and flag the biggest opportunities.
A heuristic and behavioural read on the key conversion journeys, cross-referenced with GA4 behavioural data. We identify the friction points and prioritise the ones most likely to move the numbers.
A short structured questionnaire your team completes at the start of the engagement, before we get hands-on with your data. It takes around twenty minutes and covers the five dimensions of digital maturity we look at across every charity we work with. It's designed to prime the audits, not replace them.
The value isn't in the individual scoring. It's in the moment your team sees the shape of their combined answers alongside what we've found in the audits, and works through what it all means, together, in a facilitated room. Sending you a scorecard by email would flatten that moment. So we hold the results and unpack them with you when we're all in the room.
The most valuable part of the engagement. We come to you, walk your team through what we've found across the three audits, and turn it into a prioritised set of next moves. This is where the diagnosis becomes a plan.
The prioritisation workshop was a standout moment. It helped us align internally, focus on what would drive the most impact, and leave with a practical, phased roadmap rather than a long list of ideas.
Keep it small, ideally two to four people from your side. Larger rooms change the vibe and hold back candid conversation. Our strong preference is that the workshop stays internal to your team, without any incumbent agency partners in the room, so we can be direct about what we're seeing without anyone having to defend their patch.
After the workshop, we produce a written debrief document that captures the diagnosis, the prioritisation you landed on together, and the recommendations. It's yours to keep, share internally, and use to build a plan, whether that plan involves us or not.
Charities have used the debrief document to unlock internal budget conversations, brief agency partners, restructure in-house teams, and build board papers. It's a working artefact, not a marketing deliverable.
The Diagnostic is a £17,500 engagement at full scope. We currently offer it at £4,500 (excl. VAT), fixed, invoiced at the point of engagement. That's the whole cost, no bolt-on for the workshop, no travel charge, no premium tier that unlocks the "real" findings.
£17,500 is what the work commercially costs when run as a standalone engagement, three senior audits, a facilitated workshop, a written debrief. £4,500 is what we currently charge for it, because this is how we like to meet potential partners: with our hands already on the work rather than a pitch attached. The £13,000 gap is Arkyard's own investment in the relationship. If a follow-on engagement makes sense afterwards, brilliant. If not, you keep the work at a fraction of what it would ordinarily cost.
The Diagnostic is designed to stand up on its own. When we hand over the debrief, one of three things typically happens next. We're happy with all of them.
You take the recommendations, prioritise them yourselves, and use existing team or agency partners to execute. Nothing further from us needed. Roughly a third of Diagnostics land here.
You use the debrief as the brief for an incumbent agency, or as the basis of an RFP for someone new. Sometimes we're not the right long-term fit. That's a good outcome too.
If it makes sense, we scope a follow-on engagement to execute against the priorities we identified. Depth and shape varies, from bounded projects to ongoing partnership.
The Diagnostic price stays fixed regardless of what comes after. No commitment tied to it.
A 30-minute call to confirm scope and agree the workshop date. Access shared (GA4, GTM, Meta Ads Manager, key stakeholders). The Digital Maturity Self-Assessment goes to two or three people on your team to complete independently, twenty minutes each.
Tracking, Paid Social, and UX & Conversion audits run simultaneously, informed by the self-assessment responses. Minimal ask on your side, occasional questions to clarify context. No standing meetings.
Half a day at your office. Findings walked through, questions answered in the room, priorities agreed, next moves shaped.
Written debrief document delivered within a week of the workshop. Yours to keep, share, and use. Follow-up conversation optional.
A selection of charities we've partnered with, from Diagnostics that led to long-term engagements, to bounded projects that stood on their own.
The clearest example of the Diagnostic model at work. Cross-channel audits across website, paid media, email, organic social and user research were converged and taken into a face-to-face prioritisation workshop using our ICE framework. The output was a scored Now / Next / Later roadmap that fed directly into their rebrand and website refresh.
Read the case study →A Digital Growth Engine partnership across strategy, paid media and conversion. Q1 2026 paid social donations up 250% year on year (from a standing start), VOD viewers up 250% too, and donation conversion rate lifted from 2% to 10% after we found and fixed a fifteen-second widget-load problem the paid campaigns alone could never have solved.
Read the case study →A digital-first paid social approach to new donor acquisition. MAF's annual acquisition target was hit in half the time, at half the target cost per acquisition, with 1,000+ new donors on board. Built on a Q1 of rigorous testing that MAF trusted us to run before scaling the winning concept through Q2.
Read the case study →Arkyard is a digital performance agency built for charities and non-profits. We work at the intersection of paid media, conversion optimisation, and tracking, with a stated preference for depth over breadth: fewer clients, more embedded relationships, transparent commercials. We're technicians by trade rather than salespeople, which is why we run this Diagnostic. It's how we like to meet new organisations, by putting the work first.
Being honest about what we're seeing, even when it's uncomfortable. Charities tell us this is the thing that most sets our work apart.
Small senior team on every engagement. No juniors sent to look under the bonnet. Named people, direct access, plain writing.
The named team on every Arkyard Diagnostic.
A short conversation to check the fit both ways. What you're seeing, where the tension is, whether the Diagnostic feels like the right shape.
If we're a fit, we'll turn a simple engagement letter around within a couple of working days. Fixed price, fixed scope, fixed timeline.
We agree the workshop day upfront, and work backwards from there. Audits run in the weeks leading up, delivered in the room, debrief follows.
If you're a charity or non-profit with £5m+ income, doing meaningful digital fundraising, and you'd value an honest, independent, technical read on what's working and what isn't, this is designed for you. If any of it lands, or if you'd like to talk through whether it makes sense before committing to a call, drop us a line.
harrison@arkyard.com · arkyard.com
The Arkyard Diagnostic is a structured diagnostic engagement, ordinarily £17,500, currently offered at £4,500 (excl. VAT), delivered in three to four weeks. Available to charities and non-profits with £5m+ annual income. Terms of engagement provided on request.